Green Roofs for Healthy Cities North America (GRHC)

About Green Roofs for Healthy Cities from Green Roofs for Healthy Cities on Vimeo.

Organization Background and Objectives

Green Roofs for Healthy Cities - North America Inc. is a rapidly growing not-for-profit industry association working to promote the industry throughout North America. In 2004, Green Roofs for Healthy Cities became a formal industry association registered as a not-for-profit 501(c)(6).

Our Mission

G reen Roofs for Healthy Cities’ mission is to develop and protect the market by increasing the awareness of the economic, social and environmental benefits of green roofs, green walls, and other forms of living architecture through education, advocacy, professional development and celebrations of excellence.

Although the current market does not value many of the tangible public and private benefits of green roofs and walls to their full potential, we are striving to facilitate changes that will bring these technologies to the forefront of high-performance restorative green building design, implementation and maintenance. The development of the green roof and wall market requires that we:

  • Research the public and private building and community-wide benefits of green roofs and walls in various cities and climate zones across North America.
  • Develop and provide value added products and services to our membership base.
  • Engage a wide variety of stakeholders and educate the general public on the many social, economic and environmental benefits of green infrastructure.
  • Establish cost effective public policies to recognize the public benefits and fund the widespread implementation of green infrastructure thereby helping to reduce the higher upfront capital costs associated with green roof and wall technologies.
  • Develop professional training and accreditation courses to facilitate excellence in green roof and wall design, implementation and maintenance.
  • Facilitate the international exchange of information on policies, products, science and research.

Board of Directors

  • President: Steven Peck, Green Roofs for Healthy Cities.  Full Bio
  • Chair: Jeffrey Bruce, Jeffrey L. Bruce & Co. LLC.  Full Bio
  • Immediate Past Chair: Peter LowittDevens Enterprise Commission.  Full Bio
  • Treasurer: William Corrigan, Tremco Canada.  Full Bio
  • Legal Counsel: Ann Neil Cosby, McGuire Woods LLP.
  • Chair, Policy Committee: Hamid Karimi, Ph.D., Government of the District of Columbia.   Full Bio
  • Chair, Research Committee: Virginia Russell, University of Cincinnati.   Full Bio
  • Chair, Green Infrastructure Foundation: Michael Krause, Kandiyohi Development Partners.  Full Bio
  • Chair, Green Walls: Melissa Daniels, Plant Connection.  Full Bio
  • Chair, Maintenance: Christian Mahlstedt, Ginkgo Sustainability.  Full Bio
  • Chair, Green Roof Professional: Elizabeth Hart, Tremco Incorporated.  Full Bio
  • Chair, Corporate Members: Matt Barmore, Greenrise Technologies.  Full Bio
  • Director-at-Large: Gaelle Wormus, Vegetal iD.  Full Bio
  • Director-at-Large: Richard Hayden, American Hydrotech.  Full Bio

Our Products and Services

G reen Roofs for Healthy Cities and its members are dedicated to developing the market for green roof and wall products and services in North America. To achieve this goal, Green Roofs for Healthy Cities:

  • Organizes CitiesAlive™ , an annual green roof and wall conference and trade show. CitiesAlive™ 2015 took place in Brooklyn, NY, and CitiesAlive™  2016 will take place in Washington, D.C. November 1-4th.
  • Markets the goods and services offered by our Corporate and Individual members and works to raise the profile of its non-profit and government members.
  • Develops consensus on key training and accreditation requirements, and develops and delivers courses, such as Green Roof Design & Installation, which support our Corporate members through product samples and descriptions of our course materials and participants manual.
  • Generates project referrals for its members – directly and indirectly through our website on an ongoing basis. In addition to a Corporate Members' directory, our website features a searchable database of Green Roof Professional members, which provides contact information and helps generate project leads.
  • Gathers data on industry size and composition from Corporate members.
  • Presents Awards of Excellence to celebrate the most integrative green roof and wall projects in North America and to recognize a champion in the public service for their support of the industry.
  • Offers Conference proceedings showcasing the policy, project and research information presented at our conferences.
  • Collects and publishes technical data on green roof and wall performance and project, policy, and industry developments in the Living Architecture Monitor™, our quarterly magazine. Provides discounted advertising for Corporate members.
  • Facilitates business-to-business networking and joint ventures.
  • Acts as a catalyst to establish research and demonstration projects and promotes comprehensive approaches to green roof and wall research and cost-benefit analysis at the local government level, in part through our Research Committee.
  • Promotes the development of supportive green roof public policies through our Green Roof Symposia in partnership with local governments and other stakeholders while providing opportunities for Corporate members to display goods and services.
  • Establishes positive working relationships with related professional associations in North America and internationally such as CaGBC, USGBC, ASLA, RCI, AIA, US Composting Council for cross promotion of events and continuing education.
  • Provides general information on green roofs and walls to the public through media relations and by visiting related trade shows, such as the ASLA Annual Meeting, Greenbuild, and the AIA National Convention.

Green Infrastructure Design Charrette

About Green Roofs

by Steven Peck
GRHC founder/president

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