| Conference Highlights: Green Roof Industry Meets
in Boston for Biggest Green Roof Conference Yet!
In spite of record rain downpours for five days and
five nights, the 4th Annual Greening Rooftops for Sustainable
Communities Conference, Awards and Tradeshow, held in Boston in May
and co-hosted by the City of Boston and Green Roofs for Healthy Cities,
was the most successful green roof conference to date! More than 850 people
participated in the conference sessions, tradeshow exhibition, training
courses and tours. This constituted a growth rate of 25% over last year’s
event in Washington, D.C.! Clearly, the green roof movement is continuing
to expand at an impressive rate. As summed up by Dick Gillenwater, Carlisle
SynTec Inc. “The 4th annual conference built on the growing
success of the past conferences. It offers a venue that is focused solely
on this unique roofing concept of living roofs with their many environmental
benefits. Those who attended the conference are there to learn and understand
the concept, how it is constructed, and how to maintain the system for
the long haul. Carlisle was glad to be apart of this effort to educate
the construction community on Roof Gardens.”
Boston’s Mayor Thomas Menino
opened the conference with a Welcoming Reception for all delegates on the
tradeshow floor, and used the opportunity to announce that members of his
administration staff had been directed to review new and existing municipal
buildings for the incorporation of green roofs and also had requested that
City agencies develop an environmental monitoring system to document the
benefits of green roofs on storm water, air quality and urban heat island
effects. “Here in Boston, we are conscious that the decisions we make
today have lasting effects tomorrow,” Mayor Menino said. “And we are implementing
plans that reflect our respect for the environment and our desire to become
a leader in green building.”
During the course of two
busy days, participants had the opportunity to listen to more than 50 speakers
addressing such topics as living walls and vertical gardens; selecting
plants for peak performance and functionality; and the optimization of
energy performance. One of the speaker highlights included the dinner
presentation by keynote speaker Dr. John Todd. Dr. Todd addressed more
than 120 delegates describing his living machines, or ecological engines,
for the treatment of wastes, and the production of foods. Highlighting
the works of his mentor, Dr. Malcolm Wells, Dr. Todd inspired those who
attended to individually work to make a difference in our environment.
The tradeshow exhibition hours were altered this year
to allow delegates and exhibitors the opportunity to enjoy all conference
sessions. Specified tradeshow hours with no competing sessions ensured
that everyone could network on the tradeshow floor and see many of the
products and services newly launched at the conference without missing
any speakers. One of the conference exhibitors, Doug Burry from rooflite™ commented
on the tradeshow: “As exhibitors, we were very pleased with the growth
of the show in both size and quality. It seems as if the show, from an
exhibitor’s perspective, has gone from vendors educating and answering
basic questions on green roofs, to now actually selling product. It is
exciting to see the growth of the industry. The uninterrupted hours on
the show floor were a welcome change.” The tradeshow provided a fair balance
of national manufacturers and suppliers as well as local consulting and
horticultural firms, and next year’s tradeshow will be structured in a
similar manner.
A highlight of the conference
was our Green Roof Awards of Excellence Luncheon. Established in 2003
to recognize green roof projects that exhibit extraordinary leadership
in integrated design and implementation, the projects honoured this year
exemplified this mission. Seven awards were presented to residential,
institutional and commercial projects for both intensive and extensive
gardens. The Green Roof Awards of Excellence winners for intensive and
extensive gardens this year included Eastern Village, Silver Spring, Maryland;
Ballard Library, Seattle, Washington; Phillips Eco-Enterprise Center, Minneapolis,
Minnesota; Seapointe Village Deck Restoration, Wildwood Crest, New Jersey;
Mashantucket Pequot Museum and Research Center, Mashantucket, Connecticut;
601 Congress Street, Seaport District, Boston, Massachusetts and 10th @
Hoyt Apartments, Portland, Oregon.

|
David Beattie, Penn State University, receiving his Excellence
in Research Award from Nancy Somerville, Chair of the 2006 Awards of Excellence
Judges Committee and Steven Peck, President, Green Roofs for Healthy Cities |
A new award recognizing
Excellence in Research was established this year to honour pioneers in
the green roof industry. The first Research Award of Excellence was presented
to David Beattie, Pennsylvania State University. David is the Founder
and Director of the Penn State Center for Green Roof Research. Established
in 2000, the Center’s mission is to promote green roof research, education
and technology transfer in the northeastern United States. Well known
to everyone at the conference, Dave received a standing ovation when presented
with the Award.
Our one soggy note was
the weather’s impact on the pre-scheduled local green roof tours. However,
many delegates braved the elements and had a chance to see some spectacular
projects including Harvard Square; Boston Common and Public Gardens; and
Kendall Square and MIT.
Bookending the conference
were several new courses that are now part of our burgeoning accreditation
program -- four new training courses were presented, several of which were
sold-out. The ever-popular Design 101 – Introduction to Green Roof Design
was filled for both sessions, and the advanced Design and Implementation
201 had its inaugural debut to an enthusiastic response. Half day sessions
were presented on Biodiversity, ASTM and FLL Standards and Policy Development. Positive
delegate reaction to these new workshops will ensure the return of the
workshops at our next conference.
Committee Chairs hosted
meetings for members on Corporate Membership; Research and Policy. All
corporate and individual members were invited to participate and discuss
potential research projects, policy development in municipalities throughout
North America and overall industry development. Many members networked
these meetings and have provided to us at GRHC new ideas to explore on
behalf of the membership and industry. Peter D’Antonio, Sarnafil Roofing,
and member of the Corporate Members Committee, emphasized the importance
of these networking opportunities: “The technology sharing at this event
is vitally important to develop in North America in this evolving field. All
involved in green design, LEED, municipal policy and planning, and concerns
with heat island mitigation issues should attend. An excellent program
and networking opportunity!”
The culmination of this
event was the result of hours of work and support from so many individuals
on different committees volunteering their time and expertise for the past
year. While too many to name individually, I would like to recognize the
committees: Boston Local Host Committee (Co-Chaired by Peter Lowitt, Devens
Enterprise Commission and Bryan Glascock, City of Boston, Department of
the Environment); 2006 Awards of Excellence Judges; Speaker Selection Committee;
GRHC Policy Committee; GRHC Research Committee; GRHC Corporate Members
Committee; GRHC Training Committee; and GRHC Training Peer Reviewers. Thank
you – your commitment is recognized and appreciated.
Of course, our corporate
sponsors were critical in ensuring the successful presentation of the conference,
and recognition must also be given to The City of Boston; American Society
of Landscape Architects; Camp, Dresser and McKee (CDM); Skanksa; American
Hydrotech; Colbond; Eco-Structure; Environment Canada; Environmental Design
and Construction; McGuire Woods; Garick/Rooflit; Sarnafil; Soprema and
the US General Services Administration (GSA). Our partnerships with more
than 30 varied associations – national, regional and local – ensured that
we got the word out to you and their on-going support of our programs is
most appreciated.
Plans are already underway
for the 2007 5th Annual Greening Rooftops for Sustainable
Communities Conference, Awards and Tradeshow in Minneapolis. Enthusiasm
is high and numerous local committee members have begun the plans of making
next year’s event our biggest yet! I hope to see you in Minneapolis in
May.
Jennifer Sprout
Director, Conferences and
Special Events
Green Roofs for Healthy
Cities
jsprout@greenroofs.org |